The “Pump” a restaurant chain in New York City has switched from buying Murray’s Chicken (one of our Certified Humane® producers) to purchasing commodity chicken. That of course is their prerogative, however they are implying that the commodity chicken is special and that Murray’s is the commodity product. Read the blog to take action.

So today we released a comprehensive, side-by-side comparison of major U.S. animal welfare labels. The chart analyzes the five leading food labeling programs dedicated to animal welfare: Certified Humane®, Animal Welfare Approved, Global Animal Partnership (Whole Foods), USDA/Organic and American Humane Certified.

Recently I visited one of the small farms on our program.  While there I noticed the small pens of turkeys.  I realized this is the growing season for Thanksgiving turkeys and I realized that now is the time for consumers to let turkey growers know what they want, or there still will be no Certified …

John continues his quest to kayak the coast of Iceland to raise awareness for Humane Farm Animal Care and the Certified Humane® program.  John’s currents position is on the Northwestern portion of the country just above the town of Kalfshamarsvik. Unfortunately the elements have not been on John’s side. He reports rough days with heavy cross …

We just spoke with adventurer John Peaveler all the way from Iceland via satellite phone.  John was calling from his tent after he had paddled out of the open sea into a more protected fjord where he found a good camping site to wait out a  storm and spend the night.  After setting up camp, …