Your Efforts are Making a Difference

We get calls and e-mails all the time asking how the Certified Humane® program is different from other certification programs out there.  People want to purchase food they can be assured comes from farm animals raised under humane guidelines.  The challenge is that having many different labels in the marketplace can be confusing and sometimes misleading.

So today we released a comprehensive, side-by-side comparison of major U.S. animal welfare labels.  The chart analyzes the five leading food labeling programs dedicated to animal welfare:  Certified Humane®, Animal Welfare Approved, Global Animal Partnership (Whole Foods), USDA/Organic and American Humane Certified.

This chart is designed to show you, the consumer, what each label means under specific programs.  By consulting the chart you can now make a more informed decision when purchasing food.

Check out the chart here:  Comparison Chart

All of your efforts to take comment cards to retailers urging them to carry Certified Humane® products in their stores are having an impact. Because of your efforts, products that are Certified Humane® are sold in over 4,000 retailers nationwide. They are being sold at regular supermarkets, not expensive specialty stores, but regular supermarkets that many of us shop in.  You can visit our products finder Where to Buy to locate a store near you.

Thank you for all your efforts and I’m counting on you to tell your friends and family about Certified Humane® and ask them to help spread the word in the New Year!  It’s because of you that we have been able to make such good progress. It is because of you that many millions of farm animals had better lives in 2010.

Best wishes to you and your families in 2011!



Adele Douglass, Executive Director