“Animals are sentient beings. They can feel. They can feel pain and they can feel frustration. As a society, we should just remember that you need to have respect and compassion for any living thing. What we’re doing is trying to provide relief for the 10 billion animals that are killed in the U.S. for food every year. It’s a certification and labeling program that is based on humane rearing and slaughter standards for farm animals that assures consumers that when they they purchase products with the logo on it that those animals, from birth through slaughter, were raised humaly.” – Adele Douglass, Executive Director for Humane Farm Animal Care.