The happy egg co. Launches in Safeway to Bring Free Range Eggs to Consumers in Three Regions

SAN FRANCISCO, CA, Mar 18, 2014 (Marketwired via COMTEX) — Continuing its mission to make high quality eggs, the happy egg co. today announced it is expanding its distribution network with the addition of national grocery store chain, Safeway Inc. The happy egg brand can now be found in 400+ Safeway locations across Northern California, Southern California and Colorado, helping to meet the growing demand for eggs from humanely raised hens.

“We are very pleased to be able to announce our new partnership with Safeway across key consumer markets,” said David Wagstaff, COO of Noble Foods Inc.

Packaged in a sunshine-yellow carton made of 100 percent recycled and compostable material, the happy egg co. stands out in the egg case for many reasons, not least its quality and color.

The happy egg co. has received a Certified Humane® Label certification by Certified Humane® , a third-party animal welfare certification program that covers everything from living conditions to feed and the expertise of the caregivers. With expanded distribution to more than 400 Safeway locations throughout the western regions of the U.S, eggs from the happy egg co. are now conveniently available in 2,200+ grocery stores across the country.