Humane Farm Animal Care (HFAC), the leading non-profit certification organization improving the lives of farm animals in food production, announced today that Plan B Burger Bar (www.planbburgerbar.com) in Connecticut is the first restaurant group in the U.S. to become Certified Humane Raised and Handled.
The Certified Humane™ designation assures consumers that meat, poultry, egg or dairy products have been produced according to HFAC’s precise standards for humane farm animal treatment. Animals must receive a nutritious diet without antibiotics or hormones and must be raised with shelter, resting areas and space sufficient to support natural behavior. Since the HFAC program was unveiled in May 2003, more than 65 companies, representing hundreds of farms and millions of farm animals, have been certified.
Plan B Burger Bar was opened in July 2006 with the mission to provide good booze and great burgers in a fun and relaxed atmosphere. Founder and CEO Al Gamble decided early on that he wouldn’t stand for chemically processed, frozen, prepackaged beef, that’s why the butchers on staff at Plan B grind whole chuck daily, in house, to ensure the total quality and freshness in every burger. That is the reason he chose to serve only Meyer Natural Angus Beef because it is ”Certified Humane.”
“We see the certified humane label as proof of our commitment to responsible business practices and it’s the perfect complement to our certified natural beef program,” said Gamble. “In a world where beef is often mass produced, chemically processed, prepackaged and frozen, our hamburgers are made from fresh, never frozen, “Certified Humane,” Meyer Natural Angus Beef.” We only grind whole chucks to our strict specifications daily. This way we have total control over the quality and freshness of every burger, and that’s the way it should be.”
Because of its commitment to old world artisanship, Plan B Burger Bar was recently recognized for its testament to outstanding public service and the commitment to making and serving the best burgers in the State of Connecticut.
“We noticed that there were a lot of confusing labels that stated things like ‘natural certified beef’ or ‘independently certified humane’ and we wanted to educate the consumer to the fact that there are set standards and a defined protocol in place that dictates the rights to say “Certified Humane” and that this not just clever marketing,” said Lena DiGenti, Brand Strategist, Plan B Burger Bar. “We can all take a stand and keep food fresh, healthy and profitable while supporting traditional farming practices that are dedicated to improving the welfare of farm animals from birth through slaughter.”
Humane Farm Animal Care (HFAC) is a national nonprofit organization dedicated to improving the lives of farm animals by certifying their humane treatment. Endorsed by more than 36 humane organizations, the Certified Humane Raised and Handled® program is nationally recognized as the Gold Standard for certifying animal welfare from birth through slaughter. Since the program was unveiled in May 2003, more than 60 companies, representing hundreds of farms and millions of farm animals, have been certified.
Visit Plan B Burger at any of its three locations: 138 Park Road, West Hartford CT, 06119 / 860-231-1199; 120 Hebron Avenue, Glastonbury, CT 06033 / 860-430-9737; 4 Railroad Street, Simsbury, CT 06070 / 860-658-4477.
HFAC’s Animal Care Standards were developed by a veritable “Who’s Who” of national and international animal scientists and farm-animal welfare experts. Producer compliance with the HFAC standards is verified through annual on-site visits by HFAC’s third-party inspectors.
More information is available at HFAC’s website,
www.certifiedhumane.org
####
Press Contact:
Gita Group, Ada Huie
646-277-7110
Ada@Gita-Group.com
Humane Farm Animal Care Certifies Plan B Burger Bar
Posted: October 20, 2009 by Certified Humane
Humane Farm Animal Care (HFAC), the leading non-profit certification organization improving the lives of farm animals in food production, announced today that Plan B Burger Bar (www.planbburgerbar.com) in Connecticut is the first restaurant group in the U.S. to become Certified Humane Raised and Handled.
The Certified Humane™ designation assures consumers that meat, poultry, egg or dairy products have been produced according to HFAC’s precise standards for humane farm animal treatment. Animals must receive a nutritious diet without antibiotics or hormones and must be raised with shelter, resting areas and space sufficient to support natural behavior. Since the HFAC program was unveiled in May 2003, more than 65 companies, representing hundreds of farms and millions of farm animals, have been certified.
Plan B Burger Bar was opened in July 2006 with the mission to provide good booze and great burgers in a fun and relaxed atmosphere. Founder and CEO Al Gamble decided early on that he wouldn’t stand for chemically processed, frozen, prepackaged beef, that’s why the butchers on staff at Plan B grind whole chuck daily, in house, to ensure the total quality and freshness in every burger. That is the reason he chose to serve only Meyer Natural Angus Beef because it is ”Certified Humane.”
“We see the certified humane label as proof of our commitment to responsible business practices and it’s the perfect complement to our certified natural beef program,” said Gamble. “In a world where beef is often mass produced, chemically processed, prepackaged and frozen, our hamburgers are made from fresh, never frozen, “Certified Humane,” Meyer Natural Angus Beef.” We only grind whole chucks to our strict specifications daily. This way we have total control over the quality and freshness of every burger, and that’s the way it should be.”
Because of its commitment to old world artisanship, Plan B Burger Bar was recently recognized for its testament to outstanding public service and the commitment to making and serving the best burgers in the State of Connecticut.
“We noticed that there were a lot of confusing labels that stated things like ‘natural certified beef’ or ‘independently certified humane’ and we wanted to educate the consumer to the fact that there are set standards and a defined protocol in place that dictates the rights to say “Certified Humane” and that this not just clever marketing,” said Lena DiGenti, Brand Strategist, Plan B Burger Bar. “We can all take a stand and keep food fresh, healthy and profitable while supporting traditional farming practices that are dedicated to improving the welfare of farm animals from birth through slaughter.”
Humane Farm Animal Care (HFAC) is a national nonprofit organization dedicated to improving the lives of farm animals by certifying their humane treatment. Endorsed by more than 36 humane organizations, the Certified Humane Raised and Handled® program is nationally recognized as the Gold Standard for certifying animal welfare from birth through slaughter. Since the program was unveiled in May 2003, more than 60 companies, representing hundreds of farms and millions of farm animals, have been certified.
Visit Plan B Burger at any of its three locations: 138 Park Road, West Hartford CT, 06119 / 860-231-1199; 120 Hebron Avenue, Glastonbury, CT 06033 / 860-430-9737; 4 Railroad Street, Simsbury, CT 06070 / 860-658-4477.
HFAC’s Animal Care Standards were developed by a veritable “Who’s Who” of national and international animal scientists and farm-animal welfare experts. Producer compliance with the HFAC standards is verified through annual on-site visits by HFAC’s third-party inspectors.
More information is available at HFAC’s website,
www.certifiedhumane.org
####
Press Contact:
Gita Group, Ada Huie
646-277-7110
Ada@Gita-Group.com
Category: press