Here I am at Costco, getting far too many things for my household of four. As I try to navigate my unwieldy cart around, I see a new product – avocado oil. Apparently, this oil has a higher smoke point for cooking AND has healthy fats! But, wait…look at all these labels: organic, non-GMO, all natural, gluten free…what??? Avocados have gluten!?
It happens to all of us – we’re hit with a barrage of food labels every time we go grocery shopping. Many of us assume the more labels, the better the product…but you’d be mistaken. Food companies are in a constant battle to prove superiority of their products over the competitors—even at the expense of the truth. Take a look at our label guide to know when a label is meaningful and when you’re just throwing away money.