Sustainablebusiness.com

12/27/2012 12:26 PM   

SustainableBusiness.com News
Safeway (NYSE: SWY), the second-largest supermarket chain in the US, announced another major sustainability initiative.

In addition to sourcing only sustainably sourced fish, the company is the first major grocery retailer to certify cage-free eggs.

Even when you buy purportedy cage-free eggs, there’s no way to confirm the truth of that label without certification. All Safeway’s cage-free eggs are now sourced from farms that are Certified Humane®.

More than 15% of Safeway’s egg sales now come from cage-free hens.
“We are supporting traditional farming practices and are committed to improving the welfare of farm animals,” says John Larsen , Safeway Vice President of Dairy and Refrigerated. “We will continue to work with our suppliers to offer our customers what they have shown us they want to see in our selection. We are determined to move the needle forward for progress across the business. It’s the right thing to do.”

“Safeway’s commitment has been unique and impressive,” says Adele Douglass, founder and CEO of Humane Farm Animal Care, the nonprofit that developed and administers the Certified Humane® labeling program for eggs, meat, dairy and poultry products. “Safeway’s suppliers had to make the changes necessary to become certified. As a result, Safeway and its suppliers have had a major impact on improving the humane treatment of laying hens in the U.S. Safeway’s leadership is unparalleled within the retail food industry…”

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