June 15, 2011

STAMFORD, CT–(Marketwire – Jun 15, 2011) – Saffron Road™, the packaged food brand of American Halal Co., will begin shipping eight additional All Natural, Antibiotic-Free, Hormone-Free, Halal Certified frozen foods to Whole Foods Market (NASDAQ: WFM) stores nationally in June 2011. The eight new products slated for distribution include entrees: Lemongrass Basil Chicken, Moroccan Lamb Stew, Lamb Koftis and Chicken Pad Thai, as well as frozen chicken options: Chicken Nuggets, Chicken Bites, Chicken Tenders and Tandoori Seasoned Chicken Nuggets.
These new, convenient meal options are ideal for shoppers who are concerned with what they consume — from those looking for Certified Humane®* Halal, All Natural and 100 percent vegetarian fed, to raised without antibiotics. Consumers who prefer gluten-free foods will find that most of the new products are certified gluten-free. Specifically the Entrees make for quick and easy meal options for university students to deskside office lunches. The Chicken Nuggets and Chicken Bites are also great for kids and the Chicken Tenders make for a delicious pairing with a salad….
The new entrees are available at Whole Foods Market at the suggested retail price of $5.49 to $5.99 and the frozen chicken options are available for $6.99….
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*Certified Humane® Saffron Road frozen entrees are:

  • Chicken Tikka Masala
  • Chicken Biryani
  • Lemon Grass Basil
  • Chicken Pad Thai