Consumer Reports recommends Certified Humane®, “which mean that antibiotics were restricted to sick animals only”.

The company as we originally started it launched in Vancouver. My co-founder, Fabien Allanic, and I were working at another startup called “Foodtree,” where we were making web and mobile applications to help people eat better. As a service, we built an app for Certified Humane® to make it easy for people to find foods that were Certified Humane®.

Watch the latest Sobeys commercial with Jamie Oliver, which features Certified Humane® meat.

The co-branded product line, a year in the making, can be found throughout Sobeys stores in bakery, meat, seafood and deli departments. Additional products are continuing to be developed with a range of new items set to launch for summer. The classic Canadian dishes with a Jamie Oliver twist were tested and tasted multiple times by the celebrity chef and Sobeys’ product development team. Each meat dish, prepared fresh and ready to cook at home, is made with Certified Humane®  poultry, beef or pork.

“Humane Farm Animal Care (HFAC) is the leading non-profit certification organization dedicated to improving the lives of farm animals in food production from birth through slaughter. The goal of the program is to improve the lives of farm animals by driving consumer demand for kinder and more responsible farm animal practices. When you see the Certified Humane Raised and Handled® label on a product you can be assured that the food products have come from facilities that meet precise, objective standards for farm animal treatment.”