Despite farmers’ arguments that the costs associated with updating farms to meet the new standards will drive up retail meat prices, consumer demand has begun to affect big business.

The Humane Society of the United States says it hopes consumers buying turkeys for Thanksgiving will look for the “Certified Humane” label on the birds that was launched earlier this year.

Part of the Fast Food series – Adele Douglass of Humane Farm Animal Care was interviewed in this the final part of the series.

Consumers shopping for meat from animals raised under humane conditions now have more options as Meyer Natural Angus becomes the first national beef supplier to receive certification to use the “Certified Humane Raised and Handled” label.

Certified Humane Raised and Handled is a new product labeling and certification program aimed at consumers that is getting national press attention.