Live Nation Moves Forward with Commitment to Local, Humane Concessions
Posted by Dale Buss July 29, 2013 11:12 AM
The source of ingredients for food concessions may be the furthest thing from the mind of most American concert-goers, but what the heck: Live Nation is going to give you only local produce and humanely raised meats along with the Justin Bieber hologram and Kenny Chesney guitar riff that you are really going to see.
The continent’s biggest live-entertainment company, which operates 38 venues across North America, is revamping its foodservice program with commitments to use local produce and meat from humanely raised animals, according to Nation’s Restaurant News. Live Nation is working with the Humane Society of the United States and has committed to serving hamburgers, hot dogs, Italian sausages and chicken tenders made with meat that carries Certified Humane®, Global Animal Partnership or Animal Welfare Approved certification, the publication said.
Live Nation is working with a celebrity chef, Hugh Acheson, to develop its first vegetarian options for concert menus.
Now, you may be wondering how much this will matter late in the second set when many fans can’t tell their beer from water. But Live Nation could be on to something in the sense that more Americans are sensitive to food origins and purity not only at home but when they go to restaurants—so why not when they chow down on chicken tenders during intermission?
Besides, Live Nation CEO Michael Rapino thinks it’s a good idea, apparently because “this is the way he eats at home,” said Brian Yost, president of onsite products for North American concerts for Live Nation. “This is the way he and his family believe food should be—making the community center-of-the-plate, if you will.”
With Live Nation serving more than 800,000 meals a year, part of the execution will be in the definition of “local.” For example, Boston facilities will be serviced by farms that range up to 60 miles away because of the volumes required. Rapino told The Huffington Post that the change will cost the company about an extra $1 million a year but vowed that those costs wouldn’t show up in food or ticket prices.
“People ask how you change stadium food, and you do it by actually starting to change it,” Acheson told Nation’s Restaurant News. “Nothing gets done if you don’t start.”
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brandchannel.com
Posted: July 31, 2013 by Certified Humane
Live Nation Moves Forward with Commitment to Local, Humane Concessions
Posted by Dale Buss
July 29, 2013 11:12 AM
The source of ingredients for food concessions may be the furthest thing from the mind of most American concert-goers, but what the heck: Live Nation is going to give you only local produce and humanely raised meats along with the Justin Bieber hologram and Kenny Chesney guitar riff that you are really going to see.
The continent’s biggest live-entertainment company, which operates 38 venues across North America, is revamping its foodservice program with commitments to use local produce and meat from humanely raised animals, according to Nation’s Restaurant News. Live Nation is working with the Humane Society of the United States and has committed to serving hamburgers, hot dogs, Italian sausages and chicken tenders made with meat that carries Certified Humane®, Global Animal Partnership or Animal Welfare Approved certification, the publication said.
Live Nation is working with a celebrity chef, Hugh Acheson, to develop its first vegetarian options for concert menus.
Now, you may be wondering how much this will matter late in the second set when many fans can’t tell their beer from water. But Live Nation could be on to something in the sense that more Americans are sensitive to food origins and purity not only at home but when they go to restaurants—so why not when they chow down on chicken tenders during intermission?
Besides, Live Nation CEO Michael Rapino thinks it’s a good idea, apparently because “this is the way he eats at home,” said Brian Yost, president of onsite products for North American concerts for Live Nation. “This is the way he and his family believe food should be—making the community center-of-the-plate, if you will.”
With Live Nation serving more than 800,000 meals a year, part of the execution will be in the definition of “local.” For example, Boston facilities will be serviced by farms that range up to 60 miles away because of the volumes required. Rapino told The Huffington Post that the change will cost the company about an extra $1 million a year but vowed that those costs wouldn’t show up in food or ticket prices.
“People ask how you change stadium food, and you do it by actually starting to change it,” Acheson told Nation’s Restaurant News. “Nothing gets done if you don’t start.”
Source: http://www.brandchannel.com/home/post/2013/07/29/Live-Nation-Local-Food-072913.aspx
Category: news