Adventurer to Kayak Coast of Iceland for Humane Farm Animal Care

Humane Farm Animal Care (HFAC) today announces that on June 1, 2010, John Peaveler, athlete, adventurer and animal welfare advocate will embark on a 1,100 mile kayaking journey around the coast of Iceland to raise awareness for the Certified Humane Raised and Handled® program. This will be John’s first trip in “Kayak for a Cause,” a series of expeditions that will raise awareness for organizations that promote the welfare of animals.

“What do an international adventurer, a kayak, the country Iceland and Certified Humane® have in common? More than first glance would tell you,” said Adele Douglass, HFAC Executive Director. “John’s willingness, drive and his physical ability to put together a trip of this magnitude are truly remarkable. Of the scores of national and international animal causes John could have chosen to highlight through this trip, he chose Certified Humane Raised and Handled®. This is an honor and a testament to the importance and priority that we as Americans need to take to ensure our farm animals are treated with the humane care and respect that they deserve,” she added.

John has a strong interest in animal welfare managing the Kuwait Society for the Protection of Animals and Their Habitat (K’S PATH).  With regard to his upcoming trip he says, “I chose Certified Humane for this expedition because of my work in Kuwait involving farm animals.  Our philosophy in Kuwait is the application of compassion and reason to the field of animal welfare.  While the movement for farm animal welfare in Kuwait is in nearly nonexistent, in the United States, it is steadily gaining ground as an important issue.  Certified Humane® embodies our philosophy by applying realistic and important farm animal welfare standards in an attempt to improve the lives of the over 10 billion animals raised for food annually in the United States.”

HFAC is the leading non-profit certification organization improving the lives of farm animals in food production. The Certified Humane® designation assures consumers that meat, poultry, egg, or dairy products they purchase have been produced according to HFAC’s precise standards for humane farm animal treatment. Animals must receive a nutritious diet without antibiotics or hormones and must be raised with shelter, resting areas and space sufficient to support natural behavior. Since the HFAC program was unveiled in May 2003, more than 60 companies, representing hundreds of farms and millions of farm animals, have been certified.

Endorsed by more than 36 humane organizations, the Certified Humane Raised and Handled® program is nationally recognized as the Gold Standard for certifying animal welfare from birth through slaughter.  HFAC’s Animal Care Standards were developed by a veritable “Who¹s Who” of national and international animal scientists and farm-animal welfare experts.  Producer compliance with the HFAC standards is verified through annual on-site visits by HFAC’s third-party inspectors.

Follow John’s progress on this adventure: visit and click on the photo of John on the homepage.