Middleburg, VA, Aug. 04, 2020 (GLOBE NEWSWIRE) — Forbes magazine, reporting on Vital Farms blockbuster IPO, said it proves Wall Street has an appetite for sustainable farming. The public offering, made during an historical downturn in the market, gave Vital Farms $200 million and set its market cap at $1.3 billion. Just 2 years ago, its value was estimated at $136 million.
Vital Farms is the largest pasture-raised egg brand in the U.S., growing from a start-up to market dominance in just a few short years based on founder Matt O’Hayer’s bet that a more ethical set of operating standards – paying farmers and plant workers more and selling eggs from humanely raised hens – would appeal to consumers.
O’Hayer told Forbes, “We wanted to produce food from small family farms at scale. We treat hens like the sentient being they are, not egg-laying machines.”
“We applaud Matt O’Hayer on his commitment to animal welfare and for his belief in the Humane Farm Animal Care standards for pasture-raised laying hens. The Certified Humane® logo on their egg cartons also reinforced consumers’ confidence in the Vital Farm brand,” says Mimi Stein, Executive Director of HFAC.
About Humane Farm Animal Care (HFAC) and the Certified Humane® program.
Humane Farm Animal Care, headquartered in the Washington DC Metropolitan region, is a worldwide organization and administer of the Certified Humane® program founded in 2003 in response to grocery shoppers’ demand for treatment guidelines for farm animals in food production. For animal agriculture businesses in North and South America, Europe, the Middle East and Asia, the Certified Humane® logo verifies that food products have come from operations that meet precise, scientific standards for farm animal treatment.
HFAC is endorsed by the Center for Food Safety and more than 70 other humane groups. Among other things, HFAC’s Standards requires that:
Farm animals be fed nutritious diets without antibiotics, growth promoters or animal by-products,
Receive proper shelter, resting areas, and sufficient space to support natural behaviors.
Certified Humane® products are currently available in over 60,000 stores and restaurants worldwide. As of 2019, more than 250 companies, representing 6,000 farms and 1 billion farm animals, have joined the program.
This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
Humane Farm Animal Care Congratulates Vital Farms on its Record Setting IPO
Posted: August 10, 2020 by Certified Humane®
Middleburg, VA, Aug. 04, 2020 (GLOBE NEWSWIRE) — Forbes magazine, reporting on Vital Farms blockbuster IPO, said it proves Wall Street has an appetite for sustainable farming. The public offering, made during an historical downturn in the market, gave Vital Farms $200 million and set its market cap at $1.3 billion. Just 2 years ago, its value was estimated at $136 million.
Vital Farms is the largest pasture-raised egg brand in the U.S., growing from a start-up to market dominance in just a few short years based on founder Matt O’Hayer’s bet that a more ethical set of operating standards – paying farmers and plant workers more and selling eggs from humanely raised hens – would appeal to consumers.
O’Hayer told Forbes, “We wanted to produce food from small family farms at scale. We treat hens like the sentient being they are, not egg-laying machines.”
“We applaud Matt O’Hayer on his commitment to animal welfare and for his belief in the Humane Farm Animal Care standards for pasture-raised laying hens. The Certified Humane® logo on their egg cartons also reinforced consumers’ confidence in the Vital Farm brand,” says Mimi Stein, Executive Director of HFAC.
About Humane Farm Animal Care (HFAC) and the Certified Humane® program.
Humane Farm Animal Care, headquartered in the Washington DC Metropolitan region, is a worldwide organization and administer of the Certified Humane® program founded in 2003 in response to grocery shoppers’ demand for treatment guidelines for farm animals in food production. For animal agriculture businesses in North and South America, Europe, the Middle East and Asia, the Certified Humane® logo verifies that food products have come from operations that meet precise, scientific standards for farm animal treatment.
HFAC is endorsed by the Center for Food Safety and more than 70 other humane groups. Among other things, HFAC’s Standards requires that:
Certified Humane® products are currently available in over 60,000 stores and restaurants worldwide. As of 2019, more than 250 companies, representing 6,000 farms and 1 billion farm animals, have joined the program.
Category: press