Natural, All-Natural, Humanely Raised, Organic, Certified Organic, Antibiotic-Free, Hormone-Free

Food labels are a lot like the headlines on magazine covers. They’re designed to catch your eye and make you buy.   Some label claims are helpful – they give factual information about what’s inside.  Others are pure hype created by marketing departments to make the product stand out from the crowd.

Chef Chris Cosentino the chef at San Francisco’s Incanto restaurant prepares a nose to tail meal, in the foothills of California’s Mount Shasta, where the Prather Ranch matches his dedication to nose-to-tail eating with its humane animal husbandry, responsible land stewardship and excellent meat.

Terms touting environmental friendliness of food explained.

PM Beef Holdings LLC, a premium specialty beef processor based in Windom, Minn., has been approved to use the Certified Humane Raised and Handled label on its products, according to Humane Farm Animal Care, the organization behind the label.

Surfing Goat Dairy is the first Hawaii-based livestock producer to receive Humane Farm Animal Care’s Certified Humane Raised and Handled label.

Surfing Goat Dairy on Maui now also has the distinction of becoming the first Hawaii-based producer to receive the Certified Humane Raised and Handled label from Virginia-based nonprofit group Humane Farm Animal Care.

Dawn is just breaking as a group of local chefs gather in a parking lot south of Atlanta, where a tour bus idles.  Before the day ends, they will travel 400 miles, shoot skeet as the temperature blazes toward 95 degrees, chow down on two-inch-thick burgers and retrace the path of that meat from cattle grazing on nearby pastures to an on-farm slaughterhouse that’s the main attraction on this trip.

An Upcountry Maui dairy farm is receiving certification from the Humane Farm Animal Care for the way it treats its livestock.

Heirloon crops are being saved from extinction by South Carolina’s avid farmers.