Jamie Oliver’s Technical Development Manager, Daniel Nowland has spent time working with all of the farming groups involved, ensuring standards are at a level which supports Jamie Oliver’s campaigning in the farmed animal sector.  Jamie Oliver’s team works globally to improve the lives of farm animals, which they believe in turn improves the quality of the food produced.

Because of Chef Oliver’s recommendation of Certified Humane® there are two new Certified Humane® chicken producers in Canada:  Blue Goose Pure Foods in Ontario and Sunrise Farms in British Columbia.

Chef Jamie Oliver recommended the Certified Humane® program to Sobeys after his team visited many farms and ranches on the Certified Humane® program in the US and Canada.

Humane Farm Animal Care® (HFAC), the leading non-profit certification organization improving the lives of farm animals in food production, announced today that four of their Certified Humane® producers have been chosen as the only meat suppliers to Sobeys “Better Food For All” program.

Humane Farm Animal Care (HFAC) is a national nonprofit organization dedicated to improving the lives of farm animals by certifying their humane treatment. Supported by more than 50 humane organizations, the Certified Humane Raised and Handled® program is nationally recognized as theGold Standard for certifying animal welfare from birth through slaughter.

“We are proud of the good farming practices we follow to raise our chickens. We make the care and welfare of our chickens a top priority to ensure their good health and well-being at all times.”

“We live off the land and acknowledge the responsibility that comes with doing so. At Blue Goose we treat our land and animals with respect and dignity. We believe if we take care of them, they will take care of us.”

“Animal welfare is a priority for our company and the Certified Humane® certification fits in perfectly with our values as a company and gives our customers the assurance that Aspen Ridge’s products meet the highest animal welfare standards,” explains Cody Schadegg, Program Manager.

“At duBreton, we believe that hog farms can be efficient and profitable while using sustainable farming practices and raising animals in ways that reduce stress by providing spacious shelter, comfortable resting areas, proper facilities, and the freedom to express normal behavior,” says Vincent Breton, The President of duBreton.

“The Certified Humane programme supports our beliefs about raising the bar in animal farming.  This helps the animals, the environment, and gives us a much better, more sustainable food product.  We really believe in higher-welfare farming as a great solution to quality food that is accessible and affordable,” said Nowland.