Sobeys, a national retailer in Canada, launched the “Better Food For All” initiative “to make better food accessible to Canadians.” Chef Jamie Oliver is a key consultant on the project and advocated the selection of the Certified Humane® certification to be required for the Sobeys “Better Food for All” program.

“We really believe in higher-welfare farming as a great solution to quality food that is accessible and affordable,” said Nowland.

“The Certified Humane programme supports our beliefs about raising the bar in animal farming.  This helps the animals, the environment, and gives us a much better, more sustainable food product.” said Nowland.

Jamie Oliver’s team works globally to improve the lives of farm animals, which they believe in turn improves the quality of the food produced.

Jamie Oliver’s Technical Development Manager, Daniel Nowland has spent time working with all of the farming groups involved, ensuring standards are at a level which supports Jamie Oliver’s campaigning in the farmed animal sector.

Because of Chef Oliver’s recommendation of Certified Humane® there are two new Certified Humane® chicken producers in Canada:  Blue Goose Pure Foods in Ontario and Sunrise Farms in British Columbia.

Chef Jamie Oliver recommended the Certified Humane® program to Sobeys after his team visited many farms and ranches on the Certified Humane® program in the US and Canada, including duBreton, which has been Certified Humane® for over ten years, and Aspen Ridge Natural Beef, which has been Certified Humane® for two years

Humane Farm Animal Care® (HFAC), the leading non-profit certification organization improving the lives of farm animals in food production, announced today that four of their Certified Humane® producers have been chosen as the only meat suppliers to Sobeys “Better Food For All” program.

Humane Farm Animal Care (HFAC) is a national nonprofit organization dedicated to improving the lives of farm animals by certifying their humane treatment. Supported by more than 50 humane organizations, the Certified Humane Raised and Handled® program is nationally recognized as theGold Standard for certifying animal welfare from birth through slaughter.

Dr. Neil Ambrose, HND Ag, DVM, ACPV serves as the Director of Veterinary Services and Food Safety, is a certified Professional Animal Auditor and supervises the entire live production system from farm to plant.  Dr. Ambrose stated, “We are proud of the good farming practices we follow to raise our chickens. We make the care and welfare of our chickens a top priority to ensure their good health and well-being at all times.”