Sobeys has launched a new marketing campaign with the tagline “Better Food For All” with signature fresh products, Certified Humane® chicken, pork and beef, goods highlighted with “Sobeys better ingredients” in the grocery department and a bigger section of products free from artificial flavours and preservatives.

Oliver has played a role in helping Sobeys be the first retailer in North America to offer chicken, pork and beef that is Certified Humane®. This means the animal was treated humanely with a nutritious diet, no antibiotics or hormones and given sufficient space, among other criteria.

“Egg Innovations’ commitment to the well being of the laying hens in their care over the years has impressed all of us,” said Adele Douglass, Founder and CEO of Humane Farm Animal Care. “The Farmers and leaders at Egg Innovations have made whatever changes were required to continue to keep up with revised and improving standards and keep their certification,” added Douglass.

Oliver has played a role in helping Sobeys be the first retailer in North America to offer chicken, pork and beef that is Certified Humane®. This means the animal was treated humanely with a nutritious diet, no antibiotics or hormones and given sufficient space, among other criteria.

“We’re passionate about animal welfare,” states Sobeys… “It’s why Sobeys is the only major Canadian retailer to offer beef, pork and poultry that meet Certified Humane® standards.”