As informed, sustainable shoppers, we rely on the transparent labeling of our products, looking for key words like: USDA Organic, Third-Party Certified, Fair Trade Certified, Locally Grown, 100% Post-Consumer Recycled, Non-GMO, No Additives, Hormone-Free, and.SALE! We are engaged in the ultimate consumer treasure hunt, one that does not just consume.

A Georgia cattleman meets this week with representatives from Publix Supermarkets to convince them to buy more of his grass-fed ground beef.   If they do, Will Harris would see his dream of building a new processing plant on his family’s 140-year-old ranch become a reality.

Five eco labels that you can really trust. (Excerpt)

It’s easy to be dismayed at the poor quality of our food and terrible way animals are treated. Can’t animals be treated well?

Where does Prather Ranch meat come from?