Today, food marketers need to understand not only which claims and wording are appropriate for their products, but which resonate with distinct groups of consumers.

How to buy food that’s best for your body and the earth.

Look for for these labels and skip the rest.

Every Tuesday in the slaughterhouse at the center of the sprawling Prather Ranch in Northern California, butchers on the kill floor stand silent for a moment before making meat of two dozen steers that eventually will be served on dinner tables across the West.

Today, the LA Board of Animal Services Commissioners, at the recommendation of the Department, voted unanimously to endorse the work of the Humane Farm Animal Care organization in their on-going consumer certification program for food products.