Natural, All-Natural, Humanely Raised, Organic, Certified Organic, Antibiotic-Free, Hormone-Free

Food labels are a lot like the headlines on magazine covers. They’re designed to catch your eye and make you buy.   Some label claims are helpful – they give factual information about what’s inside.  Others are pure hype created by marketing departments to make the product stand out from the crowd.

Chef Chris Cosentino the chef at San Francisco’s Incanto restaurant prepares a nose to tail meal, in the foothills of California’s Mount Shasta, where the Prather Ranch matches his dedication to nose-to-tail eating with its humane animal husbandry, responsible land stewardship and excellent meat.

Terms touting environmental friendliness of food explained.

PM Beef Holdings LLC, a premium specialty beef processor based in Windom, Minn., has been approved to use the Certified Humane Raised and Handled label on its products, according to Humane Farm Animal Care, the organization behind the label.