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Discovery Communications Launches “Animal Planet L!VE” — 24/7 Digital Video Destination Putting the Spotlight on the Animal World

WEBWIRE – Wednesday, April 03, 2013

– New Offering Features 11 HD Channels, Available at APL.TV and on Connected Devices –

(Silver Spring, Md.) Whether exhibiting human-like behavior or living an existence so foreign it is fascinating, the animal kingdom has the power to mesmerize. Today, Discovery Communications announces the debut of Animal Planet L!VE, featuring unfiltered, round-the-clock access to the compelling worlds of the beautiful, cute and misunderstood. The 24/7 digital experience builds on Discovery Communications’ long-standing success with live animal cams, including Penguin Cam and Shark Cam, and acts as a digital complement to Animal Planet and its on-air programming.

“Animal Planet L!VE marries the most popular Internet video category, animals, with the most powerful animal-related media brand in Animal Planet. This exciting new digital video experience advances Discovery Communications’ mission of being the #1 nonfiction media company across all screens,” said JB Perrette, Chief Digital Officer, Discovery Communications. “’Live’ is a key way that we connect with our audiences – on air and online, and Animal Planet L!VE will feed audiences’ passion for the animal world on their computers, tablets, smartphones and connected TVs. We’re delighted to bring this unprecedented breed of ’ambient entertainment’ to our viewers and superfans.”

Available today at APL.TV and on select Samsung Smart TVs tomorrow, Animal Planet L!VE launches in partnership with Audubon Nature Institute, explore.org, National Aquarium, South Mountain Creamery and the Washington Animal Rescue League – with more cameras planned in the coming months. Starting today visitors can immerse themselves through 11, live HD cameras – powered by USTREAM:

About Animal Planet
Animal Planet Media (APM), a multi-media business unit of Discovery Communications, is the world’s only entertainment brand that immerses viewers in the full range of life in the animal kingdom with rich, deep content via multiple platforms and offers animal lovers and pet owners access to a centralized online, television and mobile community for immersive, engaging, high-quality entertainment, information and enrichment. APM consists of the Animal Planet television network, available in more than 96 million homes in the U.S.;www.animalplanet.com, the ultimate online destination for all things animal; the 24/7 broadband channel, Animal Planet Beyond; and other media platforms including a robust Video-on-Demand (VOD) service; mobile content; and merchandising extensions.

About Discovery Communications
Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) is the world’s #1 nonfiction media company reaching more than 1.8 billion cumulative subscribers in 218 countries and territories. Discovery is dedicated to satisfying curiosity through 155 worldwide television networks, led by Discovery Channel, TLC, Animal Planet, Science and Investigation Discovery, as well as U.S. joint venture networks OWN: Oprah Winfrey Network, The Hub and 3net, the first 24-hour 3D network. Discovery also is a leading provider of educational products and services to schools and owns and operates a diversified portfolio of digital media services, including Revision3. For more information, please visit www.discoverycommunications.com.

About Audubon Nature Institute
Audubon Nature Institute is a private, not-for-profit member organization with a collection of world-class family attractions dedicated to “Celebrating the Wonders of Nature.” Based in New Orleans, it operates the Audubon Zoo, Audubon Center for Research of Endangered Species, Audubon Aquarium of the Americas, Audubon Park, Woldenberg Riverfront Park, Entergy IMAX Theatre, Freeport-McMoRan Audubon Species Survival Center, Wilderness Park, Audubon Louisiana Nature Center and Audubon Insectarium at the U.S. Custom House on Canal Street. More than three million people each year visit Audubon Nature Institute’s facilities. Find out more by visiting audubonInstitute.org.

About National Aquarium
National Aquarium is a nonprofit organization whose mission is to inspire conservation of the world’s aquatic treasures. It champions environmental initiatives by engaging with visitors, volunteers, education groups and schools to actively participate in the preservation of the world’s natural resources and living-systems. National Aquarium, in Washington, D.C. and Baltimore, MD, delivers meaningful experiences through its engaging living collections; science-based education programs and hands-on conservation efforts in the field from the Chesapeake Bay to Costa Rica; and partnerships and alliances with like-minded organizations around the world. For more information on National Aquarium, visit www.aqua.org.

About South Mountain Creamery
South Mountain Creamery is Maryland’s first on-the-farm dairy processing plant that delivers farm fresh and all-natural products door to door. In operation since 2001, South Mountain Creamery is family owned and operated and delivers to over 8,000 home delivery customers in MD, VA, PA, WV, and DC. Products available for delivery include glass-bottled milk, Certified Humane® eggs, meats, cheeses, yogurt, ice cream and much more. Located in Middletown, MD, Karen’s Kountry Farm Store sells the same products available for delivery and allows customers to feed baby calves, watch cows being milked, and to take a guided tour. South Mountain Creamery’s goal is to instill healthy eating habits, educate about the benefits of local agriculture, and provide a sustainable future for our children. If you want your milk straight from the cow, you have to call South Mountain Creamery!

About Washington Animal Rescue League
The Washington Animal Rescue League, a private non-profit organization, was recently named one of the top ten emergency rescue partners in the nation by the Humane Society of the United States. Entering its 99th year, the League has a mission to rescue, rehabilitate, and rehome animals who have nowhere else to go. Its facility is painstakingly designed from the animals’ point of view to make it one of the most humane animal shelters in the world. The League is also home to a full-service Medical Center, serving the companion animals of income-qualified pet guardians, as well as shelter animals. The League is located at 71 Oglethorpe Street, NW, Washington, DC. Visit www.warl.org and lend your support at www.warl.org/Donate.

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