Part of campaign with celebrity chef Jamie Oliver that touts “Certified Humane®” choices
Sobeys has taken a bold step forward in the welfare-related branding arena that carries implications for livestock producers across the country.
The retailer announced the launch of a new “Sobey’s Fresh Foods Initiative” that includes a major component focused on animal welfare.
“We’re passionate about animal welfare,” states Sobeys in the language for the initiative. “It’s why Sobeys is the only major Canadian retailer to offer beef, pork and poultry that meet Certified Humane® standards.”
The initiative is part of a broader new campaign that features celebrity chef Jamie Oliver and also includes a focus hormone and antibiotic free choices. Certified Humane® is emerging as a lead player in the certified welfare arena.
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Meristem Land & Science
Posted: October 13, 2013 by Certified Humane
Sobey’s launches fresh foods initiative
September 26, 2013
Part of campaign with celebrity chef Jamie Oliver that touts “Certified Humane®” choices
Sobeys has taken a bold step forward in the welfare-related branding arena that carries implications for livestock producers across the country.
The retailer announced the launch of a new “Sobey’s Fresh Foods Initiative” that includes a major component focused on animal welfare.
“We’re passionate about animal welfare,” states Sobeys in the language for the initiative. “It’s why Sobeys is the only major Canadian retailer to offer beef, pork and poultry that meet Certified Humane® standards.”
The initiative is part of a broader new campaign that features celebrity chef Jamie Oliver and also includes a focus hormone and antibiotic free choices. Certified Humane® is emerging as a lead player in the certified welfare arena.
Source: http://www.meristem.com/news_releases_fac/2013/nr_2013-16.php
Category: news