Canadians want proof of ethical treatment of animals

Pretty labels are not enough. Majority want claims on meat products to be certified. DuBreton goes beyond basic certifications with Certified Humane® pork that is verified by leading third-party organization that specializes in animal welfare. TORONTO, Aug. 8,… Read More

Farmers and retailers changing to meet consumer demand for transparency

By Natalie Taylor After years of high meat prices and the rise of protein alternatives, meat and poultry are making their way back to consumers’ dinner tables. It’s good news for grocers, given that meat is the top… Read More

Open Farm wins NEXTY award for best new transparency-sourced product

Humane Farm Animal Care‘s Open Farm pet food wins the NEXTY Award for Best New Transparently Sourced Product at Natural Products Expo West 2017. Here’s a look at how a third party verification, like Certified Humane, can bring… Read More

Niman Ranch announces renewed commitment to next generation

NORTHGLENN, Colo. (BUSINESS WIRE) — Niman Ranch, a national leader in sustainable agriculture and humane livestock practices, Thursday announced Young Farmer 2.0, phase two of an open and transparent plan to grow the next generation of farmers. Ten… Read More

NAMI releases 20th anniversary edition of “Animal Handling Guidelines”

Updated guide moves animal handling practices in right direction By Chuck Jolley Original Story I just received a press release from my friends at the North American Meat Institute (NAMI) regarding the 20th anniversary edition of the “Animal… Read More

First Pizza Chain to Serve Certified Humane®Pizza

By Elisabeth Sherman, Original Story at Oath Craft Pizza in Massachusetts received the distinction. A Massachusets pizza chain is the first in the nation to to receive Humane Farm Animal Care’s Certified Humane® seal of approval. The humane designation applies to… Read More

Survey reveals more than half of U.S. consumers concerned about animal welfare

Survey: More consumers concerned about animal welfare More than half of U.S. consumers (58%) are more concerned about food animal welfare now than they were just a few years ago, according to a recent report, “Animal Welfare: Issues… Read More Blog by Mack H. Graves

“Kick ’em when they’re up Kick ’em when they’re down” Don Henley – Dirty Laundry It seems to be de rigueur within our meat and poultry industry to bash those who present new or alternative product claims or… Read More

Looking for eggs? Spend time considering your choices

by Barbara Soderlin, Omaha World Herald, original story link If you’re out picking up eggs for an Easter basket or brunch, plan to spend extra time considering your choices. You may want to take a few extra dollars,… Read More

The US begins to shift away from factory farming

by Gus Lubin, Business Insider, February 8, 2017 The US is quietly making historic progress on farm animal welfare, with ten states and hundreds of brands coming out against the most notorious kinds of factory farming. “You’re seeing almost every major retailer, almost… Read More