(HERNDON, VA, USA) OCTOBER 6, 2014 – Turkey dinners have long been a part of the family Thanksgiving tradition.
This Thanksgiving, you can feel good about the turkey you serve with Sunrise Farms Certified Humane® Frozen Young Turkeys, available exclusively at Sobeys.
What is a Certified Humane® turkey?
A Certified Humane® turkey is a turkey raised on a farm where it can express its natural behaviors, such as flapping its wings, moving around freely and perching above ground at night. Raised without animal by-products and without the use of antibiotics, these turkeys meet the Humane Farm Animal Care (HFAC) program’s precise standards of care for the humane treatment of farm animals.
“These standards are important to a majority of consumers,” said Adele Douglass, Executive Director of HFAC. “Studies show that nearly 70% of consumers want to know where their food comes from and, most importantly, how those animals are raised.”
HFAC is the leading international non-profit certification organization improving the lives of millions of farm animals in food production. Consumer Reports, who issues report cards on food labels, rates the HFAC’s Animal Care’s Certified Humane® label as “highly meaningful,” meaning HFAC provides the highest assurances for the humane treatment of farm animals in North America.
Sobeys began carrying the Sunrise Farms Certified Humane® Frozen Young Turkeys in March 2014. Sobeys also carries Certified Humane® beef, chicken, pork and sliced meats in their stores.
To find a store near you that sells Certified Humane® products, visit www.certifiedhumane.org or download the free Certified Humane® App for iPhone or Google Play for Android, which offers English and French language options for consumers.
For more information on HFAC and the Certified Humane® label, visit www.certifiedhumane.org.[Certified Humane® label attached below]
About Humane Farm Animal Care
Humane Farm Animal Care (HFAC) is the leading international non-profit certification organization improving the lives of farm animals in food production. The Certified Humane® designation assures consumers that meat, poultry, egg, or dairy products they purchase have been produced according to HFAC’s precise standards for humane farm animal treatment. Animals must receive a nutritious diet without antibiotics or hormones and must be raised with shelter, resting areas and space sufficient to support natural behavior.
Since the HFAC program was unveiled in May 2003, more than 110 companies, representing thousands of farms and millions of farm animals, have been certified. Endorsed by 66 humane organizations, the Certified Humane® Raised and Handled® program is nationally recognized as the Gold Standard for certifying animal welfare from birth through slaughter. HFAC’s Animal Care Standards were developed by a veritable “Who’s Who” of national and international animal scientists and farm-animal welfare experts. Producer compliance with the HFAC standards is verified through annual on-site visits by HFAC’s third-party inspectors.
FOR IMMEDIATE RELEASE
Re: Thanksgiving, October 15, 2014
Cathy M. Rosenthal, HFAC Media Specialist, 512-358-4515, firstname.lastname@example.org
GITA GROUP, 646-277-7110, HFAC@Gita-Group.com
Adele Douglass, HFAC, Executive Director, 703-435-3883, email@example.com