Adele Douglass Named One of 15 Finalists for The Purpose Prize 2007

Adele Douglass, founder and executive director of Humane Farm Animal Care (HFAC), has been named one of 15 finalists for the 2007 Purpose Prize to be awarded by Civic Ventures, a San Francisco-based nonprofit organization. The prize, now in its second year, is a three-year, $9 million program investing in social innovators — all aged 60 or older — who are working to solve critical social problems in the second half of their lives. Civic Ventures describes itself as “a think tank and program innovator whose mission is to help society achieve the greatest return on experience.”

All 15 Purpose Prize finalists will receive at least $10,000. Five of the finalists, to be announced in September, will win $100,000 each.

Marc Freedman, president and CEO of Civic Ventures and co-founder of the Purpose Prize, said the finalists reflect a major transformation in the American workforce – the emergence of social innovation and entrepreneurship among people over 60.

Civic Ventures said that Douglass, who is 60, exemplifies this trend through her work at HFAC “advancing the humane treatment of farm animals through the certification and labeling of meat and poultry.”

This year’s 15 finalists, chosen from more than 1,000 nominees, have drawn upon years of experience to develop creative solutions to a broad range of societal problems as diverse as global warming, infant mortality, hunger and the dropout rate among Hispanic youth, Civic Ventures noted.

Herndon, Va.-based HFAC developed and administers the Certified Humane® labeling program, which provides third-party verification to consumers that a meat, poultry, egg or dairy product has been produced according to exacting standards for humane farm animal treatment. More than 60 food producers have been certified since the program began in May 2003.

HFAC’s standards were developed by a panel of prominent national and international animal scientists and farm-animal welfare experts. Producer compliance with the standards is verified through annual on-site visits by HFAC’s own third-party inspectors.

HFAC is a national nonprofit organization supported by the American Society for the Prevention of Cruelty to Animals (ASPCA), The Humane Society of the United States (HSUS), regional and local animal protection organizations, foundations and individuals. More information can be found at HFAC’s website, www.certifiedhumane.org

Go direct to Adele’s Bio / Finalist Page – Meet Adele Douglass Advancing humane treatment of farm animals through certification and labeling

News from Humane Farm Animal Care
P.O. Box 727, Herndon, Virginia (703) 435-3883

For Immediate Release
Contact: Michele Wells, Humane Farm Animal Care (303) 417-0696