Our Partners
Why Carry Certified Humane Raised & Handled®?
Why sell Certified Humane Raised & Handled labeled products?
Only the Certified Humane Raised & Handled® Label positions meat, poultry, eggs and dairy products to tap the growing demand for food from animals raised to humane care standards.
“As people become more concerned about where their food comes from and what it goes through before it rests on their plate, a new revolution brews and it's in an unlikely place -- the farm…”
‘People are more concerned about where their food comes from.... "People are very, very concerned.’ [Nick D’Agostino III, D’Agostino Supermarkets]” – ABC News
“We believe in treating everyone fairly and with respect, and this extends to the animals that supply the food we select for our customers. With the Certified Humane program, there is the added assurance of a third-party that sets high standards for the humane treatment of farm animals.”
“As we go forward, we will be looking to source for our stores from producers that are Certified Humane Raised and Handled.” [Tom Heinen, Co-President, at Heinen’s Supermarkets. “News From Heinen’s, November 2006]
Are you considering offering products with a humane label? Be sure to choose a label that you and your customers can trust – the Certified Humane Raised & Handled® label.
Credible
Consumers can be skeptical. A study by The Hartman Group revealed that only 21% of environmentally conscious customers trusted environmental claims made by manufacturers. Another survey revealed that 74% rated certification as “extremely important” or “very important” to trusting an environmental label. Shoppers are, no doubt, similarly wary of claims regarding the treatment of animals.
The Certified Humane Raised & Handled® program is the only program that combines all of the following elements to build trust with consumers and credibility for your products:
- Managed by an independent non-profit organization
- Conducts annual inspections of producers
- Maintains “highly meaningful rating” by Consumers Union and termed the “Gold Standard” by USAToday
- Backed by the two largest humane organizations in the country and 26 other local and regional humane groups
“Since we decided to fully commit ourselves to becoming a cage-free ranch, I thought to validate who and what we have become, [working with] a third-party certifying organization would be the best path to take. That is where I found Humane Farm Animal Care and their Certified Humane standards. The fit was perfect.” - Doug Glaum, Glaum Egg Ranch
Visible
The Certified Humane Raised & Handled label identifies your products to the increasing number of consumers seeking humane alternatives. Our promotion and publicity reach millions of food shoppers.
Our partner humane organizations have nearly 20 million constituents who make up the core market for these products. The humane organizations promote the Certified Humane Raised & Handled program on their websites, in their publications, in targeted direct mail and in animal shelters across the country. Their constituents include advocates who recommend Certified Humane products – your products - to friends and family. Many grocers are getting requests from these advocates eager to buy humane products and share them with others.
Our impact extends beyond this core. Numerous publications have featured the Certified Humane Raised & Handled program including USA Today, Good Housekeeping, Vanity Fair, Time Magazine, Saveur and Self. Our web site averages over 300,000 hits per month. It provides information on what products are available and where to buy them.
Knee Deep Cattle Co. decided to apply for Certified Humane status after hearing about the program from one of their retail customers. They report that their certification has led some health food markets that had never before carried meat to start ordering Knee Deep’s beef.
Verifiable
You can trust this program. Humane Farm Animal Care is the only animal welfare certification organization to have achieved USDA-approved ISO Guide 65 accreditation. This accreditation means we undergo a vigorous annual audit that requires transparency and ensures that we are held accountable to consumers. It guarantees that we’re doing evetything we say we’re doing to make the lives of farm animals better. No other humane label has earned the ISO certification.
““We are deeply honored to receive this prestigious certification [Certified Humane]” – Footsteps Farm
Expand Your Sales and Improve Your Bottom-Line
Grocers, Restaurateur and Food Service Operators - Click here for a list of Certified Humane Raised & Handled Products and Suppliers currently on our program
Producers - Click here to learn more about how to become Certified Humane Raised & Handled®